LynkiD Pioneers Blockchain-Powered Open Loyalty Platform in Vietnam, Connecting Millions through Data Intelligence

Vietnam’s Digital Revolution: LynkiD Leads the Charge with Open Loyalty!

Vietnam is rapidly emerging as a dynamic hub for digital transformation in Asia, and at the forefront of this exciting wave is LynkiD. This innovative Vietnamese company is not just participating in the digital revolution; it’s redefining how businesses connect with their customers through a powerful combination of blockchain technology and advanced data intelligence.

A ‘Made in Vietnam’ Success Story

LynkiD isn’t just a promising startup; it’s an award-winning trailblazer. In 2024, the company proudly received the Gold Award for “Promising Digital Product” at the prestigious Make in Vietnam Awards, a testament to its commitment to developing cutting-edge, locally-grown technology that fuels the nation’s digital economy. Their recognition continued into 2025, with VINASA honoring LynkiD in three categories, including a spot in the Top 10 Blockchain, Web3 and Application Providers. These accolades firmly establish LynkiD as one of Vietnam’s most vibrant and impactful loyalty technology innovators.

The Power of Open Loyalty: Beyond Traditional Rewards

Imagine a world where your loyalty points aren’t siloed within a single brand, but flow seamlessly across an entire network of businesses. That’s the vision LynkiD’s Open Loyalty model brings to life. By connecting brands across diverse industries – from banking and aviation to e-commerce and retail – LynkiD creates a unified loyalty ecosystem. This means:

For Businesses: Instead of managing isolated reward programs, partners can integrate directly, gaining deeper insights into customer behavior across the network. Powered by big data and artificial intelligence (AI), the platform helps businesses personalize offers, optimize engagement, and ultimately maximize customer lifetime value.
For Consumers: Earning and redeeming points becomes a transparent, frictionless experience. Every transaction, whether flying, shopping, or banking, brings tangible benefits, making loyalty more rewarding and convenient than ever before.

At the heart of this innovation lies a robust blockchain infrastructure. This critical technology guarantees that all loyalty transactions are verified, immutable, and incredibly secure. It virtually eliminates fraud risks and ensures that customer data and points are safely encrypted and decentralized, meeting the highest international privacy and cybersecurity standards.

Building a Connected Ecosystem: Strategic Partnerships

LynkiD’s impact is growing rapidly, fueled by an expanding network of strategic partnerships across Vietnam’s key industries:

Aviation: A groundbreaking collaboration with Vietnam Airlines allows users to seamlessly convert between LynkiD points and Lotusmiles, enhancing travel rewards.
Banking & Finance: Partnerships with industry leaders like VPBank and Opes Digital Insurance are developing open, data-driven loyalty programs and delivering personalized financial experiences.
Retail & FMCG: Integrations with major retail chains, supermarkets, and e-commerce platforms are creating a multi-sector points network, bringing rewards closer to everyday purchases.
Digital Services: Collaborations with telecom and e-payment partners are enhancing the overall digital customer experience.

These partnerships are instrumental in forming Vietnam’s first large-scale open loyalty ecosystem, where every business contributes to and benefits from a shared network of customer value.

Bridging Nations: A Vision for Regional Collaboration

With a bold vision to set the regional standard for open loyalty, LynkiD is also fostering deeper cooperation with Japanese enterprises in fintech, data, and customer engagement. The company aims to co-develop cutting-edge blockchain-enabled loyalty solutions with its Japanese partners, offering even more personalized, transparent, and secure consumer experiences. Moreover, LynkiD is positioned to act as a vital bridge for Japanese brands looking to enter Vietnam’s rapidly growing consumer market.

About LynkiD

Developed by LynkiD Joint Stock Company, LynkiD is Vietnam’s leading open loyalty platform. Its mission is to build a truly connected ecosystem of customer value, powered by the transformative potential of Blockchain and data technology. Serving over 9 million users, LynkiD proudly partners with leading enterprises including VPBank, VPBank Securities, Opes Insurance, Vietnam Airlines, and Vietjet Air.