A Giant Leap Towards a Circular India: AIM and HUL Join Forces!

India’s journey towards a sustainable future just received a monumental boost! In a landmark collaboration, the Atal Innovation Mission (AIM), a flagship initiative under NITI Aayog, has officially partnered with consumer goods giant Hindustan Unilever Limited (HUL) to accelerate the nation’s transition to a circular economy.

This groundbreaking initiative is a core component of HUL’s ambitious Project Circular Bharat. The project aims to become a catalyst for change by identifying and nurturing 50 promising start-ups over the next three years. The primary focus? Innovative and sustainable solutions designed to tackle India’s pressing waste management challenges.

According to a recent release from NITI Aayog, this powerful partnership is poised to redefine and revolutionize waste management strategies across the entire nation. By empowering budding entrepreneurs and innovative thinkers, AIM and HUL are not just supporting businesses; they are actively investing in a cleaner, greener, and more circular India.

This collaboration marks a significant step, signaling a strong commitment from both government-backed innovation and private sector leadership to foster a truly sustainable economic model for the country.

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