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Get ready to mark your calendars and secure your spot! Registration is officially live for the highly anticipated 2026 NAB Show, returning to the iconic Las Vegas Convention Center (LVCC) from April 18–22 (exhibits running April 19–22).
As the undisputed global leader for broadcast, media, and entertainment innovation, NAB Show 2026 is set to be an unparalleled experience. This isn’t just an event; it’s where the future is forged. Prepare to dive deep into the transformative trends redefining our industry, including the incredible advancements in AI and media asset protection, the evolving landscape of streaming, cutting-edge sports innovation, the booming creator economy, and the power of cloud-based workflows.
Why 2026 is THE Year to Be There
NAB Show brings together the brightest minds and most innovative companies from across the globe. It’s your chance to explore groundbreaking technologies, connect with industry leaders, and play a direct role in defining the next chapter of broadcasting, content creation, and distribution.
“NAB Show is where the global media community comes together to shape what’s next,” says Karen Chupka, executive vice president, NAB Global Connections and Events. “The breakthroughs we’re seeing in AI, cloud and new content models are redefining how our industry works, and 2026 will reflect that shift. From the expanded Creator Lab and Sports Summit to the AI pavilion and start-up pavilion, we’re giving attendees a front-row view of the technologies and ideas that will move the business forward.”
And she’s not wrong! 2026 promises major program enhancements designed to give you an even richer, more impactful experience.
Sports Summit: Bigger, Bolder, Better for Fan Engagement!
Get ready, sports fanatics! A major highlight for 2026 is the dramatically expanded, four-day Sports Summit: “The Future of Sports Rights and Fan Engagement.” For the first time ever, this summit will be open to ALL attendees, taking place in the dedicated Sports Theater on the show floor in West Hall.
Explore the tools and technologies revolutionizing fan engagement and join critical conversations on topics like sports rights, and how athletes themselves are becoming media powerhouses. Programming will span production, rights, distribution, investment, and policy, showcasing how teams, broadcasters, and tech partners are reinventing live sports experiences.
The Business of Media & Entertainment: Unprecedented Access
In a powerful partnership with The Ankler, this three-day program is your golden ticket to candid conversations with the industry’s top dealmakers, executives, and creative leaders. For 2026, this program is also open to all attendees and will be conveniently located on the exhibit floor in West Hall, offering unparalleled access to high-level discussions on:
- Investment strategies
- Industry consolidation
- Content rights
- Talent evolution
- The economics of the global media marketplace
Creator Lab: Your Story, Amplified!
The creator economy is booming, projected to hit a staggering $500 billion by 2027, and NAB Show is at the forefront! The Creator Lab returns with a dramatically expanded footprint in the newly completed Central Hall, making it the ultimate destination for creators, studios, broadcasters, and brands.
This year’s Creator Lab features:
- A larger theater and classroom for sessions on AI, creator techniques, business strategy, and audience development.
- A brand-new Networking Lounge for one-on-one meetings between creators and brands.
- A full slate of immersive brand experiences showcasing technologies and partnerships propelling the creator economy forward.
A Fresh New Look: The LVCC Experience
Navigating the Show will be smoother and more enjoyable than ever before! Major renovations at the Las Vegas Convention Center are now complete, offering a modern, connected, and intuitive campus experience. Expect improved lighting, contemporary finishes, and clearer sightlines throughout, creating a brighter and more welcoming environment for everyone.
Meet the Innovators: Exhibitors Galore!
Prepare to connect with a who’s-who of leading technology innovators. Noteworthy exhibitors include industry giants like AWS, Blackmagic, Google, Microsoft, and Sony. Their presence, alongside a dynamic lineup of global brands, ensures you’ll discover solutions that are actively shaping the future of media and entertainment.
Your Smart Show Companion: The New Mobile App!
New for 2026, the NAB Show mobile app, launching in March, is designed to be your ultimate planning and networking tool. This intuitive app allows you to:
- Build and manage a personalized schedule.
- Bookmark must-see exhibitors.
- Receive tailored recommendations for sessions, exhibitors, and connections.
- Securely exchange contact information via QR code onsite.
- Connect one-to-one with other attendees, streamlining discovery and networking.
These features will make navigating the campus and connecting with the right people and opportunities easier than ever.
Don’t Miss Out! Register Today!
Ready to join the global media community and shape what’s next? Learn more and register at nabshow.com/las-vegas/.
Remember, the deadline for booking your hotel within NAB Show’s reservation block is March 16, 2026. Media resources and registration for accredited press are also available on the NAB Show website.
We can’t wait to see you in Las Vegas!
Source: Original Article
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