La Loma’s Lechon Vendors Working Double Time This New Year’s Eve to Recover from ASF Slump

A Resilient Roar: La Loma Lechoneros Push Through for New Year’s Eve

As the year draws to a close, there’s a palpable buzz in La Loma, Manila – the undisputed capital of delicious lechon. But this year’s hustle is more than just the usual holiday rush; it’s a testament to resilience. After what can only be described as an incredibly challenging year, marked by the ominous shadow of African Swine Fever (ASF) threats and the subsequent temporary closures that hit their livelihoods hard, the local lechon sellers are pouring every ounce of their energy into making this New Year’s Eve a turning point.

For months, the aroma of perfectly roasted pork, a staple of Filipino celebrations, was sometimes muted, replaced by uncertainty and concern. Businesses that have stood for generations faced unprecedented hurdles, forcing them to adapt, pause, and then cautiously restart. Now, with the festive season upon us, the call for celebration is loud, and La Loma’s dedicated vendors are answering it with gusto.

They are working double time, stoking the fires, meticulously preparing each magnificent roast, and ensuring that every order is perfect. There’s a shared hope amongst the community that this New Year’s Eve rush won’t just be another busy period, but rather the much-needed surge that finally helps them recover from the slump and re-establishes the vibrant spirit of La Loma lechon for good. It’s more than just selling lechon; it’s about rebuilding, recovering, and roaring back to life!