President Donald Trump’s post-State of the Union sales job begins now.

As the echoes of the State of the Union address fade, a new, equally critical phase begins for former President Donald Trump: the post-SOTU “sales job.” This isn’t just about recapping the speech; it’s about framing the narrative, solidifying support, and laying the groundwork for the political battles ahead.

Indeed, as Sen. Markwayne Mullin, R-Okla., a close ally of Trump, recently observed to The Associated Press, “This is going to be setting the tone for the following year.” Mullin’s insight highlights the strategic importance of this period. For Trump, it’s an opportunity to reiterate his key messages, reinforce his vision for the country, and mobilize his base.

This “sales job” will likely involve a series of rallies, media appearances, and targeted communications, all designed to amplify the themes touched upon in his address. Whether it’s economic policy, border security, or critiques of the current administration, the objective is clear: to ensure his supporters are energized and aligned with his agenda as the political calendar progresses. The coming weeks will reveal just how effectively this tone is set, shaping the discourse and dynamics for the remainder of the year.

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