Institute director calls for stronger efforts to promote cultural creativity

In an era where innovation and sustainability are paramount, the role of cultural creativity is more vital than ever. It’s heartening to see our artistic events not just expanding in scale, but also evolving into more professionally organised spectacles. Simultaneously, scientific forums are becoming powerful magnets, drawing an ever-increasing roster of leading voices from both Việt Nam and the global community.

These vibrant developments are not coincidental; they are the fruit of dedicated efforts to embed culture and creativity deeply within our societal fabric. Nguyễn Thị Thu Phương, the esteemed head of the Việt Nam National Institute of Culture Arts and Tourism Studies (VICAST), recently underscored the significance of these initiatives.

Phương emphasized that placing culture and creativity at the very core of sustainable development is not merely an aspiration but a strategic imperative. This commitment extends across all levels, from fostering local community engagement to driving national policy. By championing artistic expression and intellectual exchange, we are not only enriching our lives but also building a resilient foundation for future prosperity.

It’s a powerful call to action for all stakeholders to redouble their efforts, ensuring that the unique blend of Việt Nam’s cultural heritage and contemporary innovation continues to thrive and inspire sustainable growth for generations to come.

Source: Original Article