Boxing Day: A Fading Retail Tradition?

Another Boxing Day has come and gone, and it seems the traditional rush to the high street for post-Christmas bargains is continuing its downward trend. While the allure of a good deal remains, data suggests that fewer shoppers ventured out to physical stores and bustling shopping centres this year compared to the last.

For many years, December 26th was synonymous with queues forming before dawn and a frantic dash for discounted goods. However, the rise of online shopping, coupled with earlier Black Friday sales and a general shift in consumer behaviour, appears to be steadily eroding the once-unassailable draw of Boxing Day sales in brick-and-mortar stores.

Retailers often rely on this period to clear stock and boost end-of-year figures, but the declining footfall paints a challenging picture. Are consumers simply getting their fill of deals earlier in the season, or is the magic of the Boxing Day in-store experience simply fading? It’s a question many in the retail sector will be pondering as they analyse the figures from what was once one of the biggest shopping days of the year.

Source: Original Article