Get Ready to Witness the Glow: The PMA 44th Agora Awards are Back!

Mark your calendars, marketing enthusiasts! The Philippine Marketing Association (PMA) is thrilled to announce the much-anticipated return of the 44th Agora Awards, undoubtedly the nation’s most prestigious recognition program celebrating excellence in marketing. This year, we’re setting the stage for an unforgettable celebration under the captivating theme: “Luster: Glow of Greatness.”

This isn’t just an awards ceremony; it’s a dedication to the individuals and organizations whose brilliance, unwavering quality, and lasting impact have truly elevated the standards of Filipino marketing. From strategic genius to real-world impact, the Agora Awards are here to honor those who not only drive economic success but also inspire a nation.

The grandeur of the 44th Agora Awards will culminate in a spectacular gala in January 2026 at the Winford Hotel, Manila. Prepare to celebrate the trailblazers who masterfully blend strategic thinking with high-impact execution!

Leadership’s Vision: Marketing as a National Force

Alpha Gracias C. Allanigui, the esteemed Overall Chairperson of the 44th Agora Awards, passionately articulated the profound significance behind this year’s theme and the exceptional standards expected from nominees.

“The 44th Agora Awards, under the theme ‘Luster: Glow of Greatness,’ is a profound celebration of those who illuminate our path forward,” Allanigui stated. “We are recognizing individuals and enterprises whose marketing achievements go beyond the balance sheet. They are the market leaders whose strategies demonstrate impact in execution, ingenuity, integrity, and a commitment to excellence that truly uplifts the nation. Winning an Agora is a testament to that indelible contribution—a symbol of leadership that actively inspires the next generation of Filipino marketing professionals and business leaders.”

Comprehensive Categories Spotlighting Excellence and Education

True to its legacy, the Agora Awards maintains a rigorous, evidence-based judging process across all competitive categories, ensuring that only the most deserving luminaries are celebrated. Here’s a glimpse into the key competitive categories for the 44th Agora Awards:

I. Marketing Enterprise and Campaign

• Marketing Company: For excellence, ingenuity, world-class Filipino service, and impressive revenue/profit performance through creative strategies.
• Export Marketing: Honors sustained success in promoting Filipino products and services globally.
• Sustainability Marketing: Recognizes dedication to sustainable business practices, social responsibility, and measurable contributions to SDGs.
• Advocacy Marketing: Presented to a company with exemplary CSR programs and ethical business practices, effectively communicated.
• Social Enterprise: Celebrates organizations balancing financial success with strong, scalable social impact.
• Marketing Communication Company: Honors communication companies excelling in strategic prowess, innovative approaches, and leveraging Filipino cultural insights.
• Marketing Campaign: Recognizes a standout campaign demonstrating creativity, effectiveness, and impact, embodying Filipino values.
• Marketing Education (Institution): Distinguishes an educational institution for exemplary contributions to marketing education.

II. Marketing Luminaries (Individual)

• Marketing Management: Honors an exceptional individual for significant contributions to revenue growth and brand equity.
• Marketing Communication (Individual): Celebrates the driving force behind message strategy, creative execution, and brand storytelling.
• Overseas Marketer: Recognizes an individual of Filipino descent for remarkable marketing prowess in global markets.
• Entrepreneurship Awards (Small, Medium and Large Scale): Celebrates entrepreneurs demonstrating innovation, resilience, and strategic vision.
• Marketing Educator of the Year (Higher Education & Collegiate Level): Honors distinguished educators for contributions to marketing education through teaching, scholarship, and mentorship.

The PMA eagerly anticipates unveiling the 44th Agora Awardees – those who truly exemplify the “Luster: Glow of Greatness” in our dynamic marketing landscape. These trailblazers don’t just stand out; they set the standard through bold ideas, strategic excellence, and meaningful impact. This is where brilliance in marketing truly glows!

To delve deeper into the Agora Awards, make sure to visit their official Facebook page: AGORA.AWARDS

The Philippine Marketing Association stands as a vital pillar of support and direction for marketers across the Philippines and the wider region. With a vision to be the catalyst and advocate for world-class marketing practices in business, industry, and academia, the PMA continues to shape the future of marketing. Learn more about the Philippine Marketing Association on their official website: philippinemarketing.org

Source: Original Article