Economy

Ski industry turns to cloud seeding as drought threatens $6B business

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The ski industry, a vibrant $6 billion sector, is increasingly facing an existential threat: drought. As climate change brings warmer temperatures and less reliable natural snowfall, resorts are compelled to explore every possible avenue to ensure their slopes remain viable and profitable.

One such method gaining significant traction, albeit with a healthy dose of scientific debate, is cloud seeding. Resorts and even state programs are investing millions to literally manufacture snow from the skies.

Consider Utah’s ambitious Rainmaker program, a $7.5 million initiative designed to bolster the state’s crucial snowpack. Or look to Colorado, where Winter Park resort celebrated a particularly successful cloud seeding operation as its “million-dollar storm,” underscoring the immense value placed on every inch of boosted precipitation.

Cloud seeding essentially involves dispersing agents like silver iodide or dry ice into clouds to encourage the formation of ice crystals, which then fall as snow or rain. The goal is to enhance natural precipitation, particularly in mountainous regions vital for both ski resorts and regional water supplies.

However, despite the growing enthusiasm and substantial financial commitments from the industry, the scientific community remains largely skeptical. Many scientists argue that it is exceedingly difficult to definitively prove whether increased precipitation is a direct result of seeding or if it would have occurred naturally. The complex atmospheric dynamics make conclusive evidence hard to come by, leading to ongoing debates about its true efficacy.

Regardless of the scientific skepticism, with the future of winter sports and a significant economic engine at stake, the ski industry is pressing forward, determined to find innovative solutions to keep the snow falling and the turnstiles spinning.

Source: Original Article

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