Startok: Building the Next Generation of Livestream Commerce Stars in the Philippines

The world of e-commerce is constantly evolving, and in the Philippines, livestream commerce is rapidly emerging as a powerful force. At the forefront of this exciting wave is Startok, a fast-growing livestream talent incubation agency that just celebrated a significant milestone by formally welcoming its second batch of talented creators. This event wasn’t just a signing; it was a reaffirmation of Startok’s strategic vision and its pivotal role in the booming creator economy.

The Visionary Behind Startok: Via Dominico

Less than a year ago, Startok was founded in partnership with TikTok Shop Philippines and powered by M-Commerce. The agency’s core mission? To provide aspiring livestream creators with structured training, robust performance support, and unparalleled career opportunities. The inspiration for this creator-first approach comes directly from Founder Via Dominico’s own success story – she was TikTok’s Top Beauty Live Creator in 2023! “The goal has always been to enable more creators to succeed, not just individually, but as a community,” Dominico shared, emphasizing the collaborative spirit at Startok.

Beyond Content: The Power of Livestream Commerce

Via Dominico highlighted a crucial distinction between traditional content creation and the dynamic world of livestream commerce. Today, brands demand measurable, conversion-driven outcomes, and livestreaming delivers just that. It requires strong audience engagement, real-time communication, and an authentic presentation of products. “Brands today prioritize performance. Livestream creators must demonstrate credibility, consistency, and data-backed results,” she stressed, underscoring the shift in industry expectations.

Mastering the Art of Live Selling

One of the key challenges Dominico identified is guiding creators to embrace the discipline essential for live selling. Many new talents underestimate the rigor involved compared to creating short-form content. Startok directly addresses this through comprehensive training programs. These programs delve into livestream strategy, compelling storytelling, effective product alignment, and responsible promotion practices. “Authenticity remains a core value of Startok. Our creators are encouraged to promote items they truly use and believe in,” Dominico added, ensuring genuine connections between creators and their audience.

Looking Ahead: Expansion and Innovation

As Startok approaches its first anniversary in February, the agency is not slowing down. Exciting expansion plans are underway, including enhanced video production capabilities, robust offline activation support for creator events, and the introduction of innovative new creator development services. Startok is also strategically exploring potential partnerships with youth and university communities, signaling a long-term commitment to nurturing future talent.

Via Dominico’s commitment to elevating the entire livestream sector remains unwavering. “We aim to strengthen the ecosystem by equipping creators with the right skills, values, and opportunities,” she affirmed. Startok is clearly positioning itself as a vital force in shaping the next generation of livestream professionals in the Philippines, ensuring a vibrant and authentic future for online commerce.

Source: Original Article